C.Hafner & Hilderbrand – Rebranding website, 2023

During my time at Hilderbrand, I was involved in several key responsibilities and accomplishments, contributing to the growth and success of the company. Here are the details of my contributions:
Rebranding and Logo Creation: I played a significant role in the rebranding process of Hilderbrand, taking charge of creating a new logo that accurately reflected the company's values, vision, and brand identity.
Website Rebuilding as UX Designer: Utilizing my expertise in user experience (UX) design, I led the rebuilding of the company's website. I focused on creating an intuitive and visually appealing interface that enhanced user engagement and facilitated seamless navigation.
PIM Integration: As part of my role, I successfully integrated a Product Information Management (PIM) system into Hilderbrand's operations. This integration ensured efficient and centralized management of product data, enabling streamlined processes and improved data accuracy.
Hosting and Maintenance: I was responsible for overseeing the hosting and maintenance of the company's website, ensuring its reliability, uptime, and smooth functionality. This involved monitoring performance, implementing updates and patches, and addressing any technical issues promptly.
Security Measures: As a dedicated professional, I prioritized the security of Hilderbrand's digital assets. I implemented robust security measures, including data encryption, firewalls, and regular vulnerability assessments, to safeguard the website and customer information.
SEO Optimization: Recognizing the importance of search engine visibility, I actively worked on improving the company's website's search engine optimization (SEO). This involved optimizing content, implementing relevant keywords, and employing effective SEO strategies to enhance organic traffic and online visibility.
Description
Branding, website and PIM
2019-2023
Overall, my contributions at Hilderbrand demonstrate my expertise in brand development, UX design, website management, integration of digital systems, and implementing effective security and SEO measures. I played a vital role in enhancing the company's online presence, user experience, and overall brand image.