As a Lecturer in Personal Branding and Website Creation with WordPress at the University of Geneva, I developed and executed a comprehensive program focused on empowering students to craft compelling personal websites rooted in effective personal branding.

An essential component of the curriculum was a dedicated course specifically centered on personal branding, highlighting the significance of cultivating a robust online presence and mastering effective communication strategies. The course uniquely incorporated a practical dimension, allowing students to apply their learning by creating their own personalized WordPress websites. I facilitated the launch of these websites for real-world applications, whether for business projects or personal ventures, ensuring that students could immediately translate their knowledge into tangible results.

To streamline the management of the growing portfolio of websites, I implemented a scalable system in collaboration with an engineer, enabling the simultaneous deployment of 30 websites. Despite this efficiency, I prioritized individuality and customization, granting each student the freedom to personalize and tailor their online presence. Furthermore, I extended personalized coaching sessions to adults, guiding them in developing effective personal branding strategies and enhancing their online visibility.