Alexandre Fabretti CV/Portfolio – Digital & VR Project Leader

Professional Certificate: Google Project Management, level 4

Certified Blockchain, CREA

Certified Google UX design, level1

Master web3 & blockchain, Binance (completion in 2024)

Alexandre Fabretti, Web & VR Digital Project leader

Welcome to my personal portfolio!

Over 10 years of experience leading web projects for major clients and public institutions, including Hermès International and State of Geneva.
Successfully managed +70 projects including web sites and ecommerces with 15 clients per year, coordinating agile teams and delivering projects up to 250k CHF.
Also a trainer in website creation and programming techniques, having coached more than 150 students at the University of Geneva and other institutions.
I am a regular speaker at public conferences on topics related to digital innovation and emerging technologies.
I also develop immersive Virtual Reality experiences for major clients like State of Geneva.

They entrusted me

Technical Expertise

Project management

Certified Level 3 (Agile) by Google in 2023, I am passing the levels 4, 5 and 6 in 2025. I excel in project management and possess strong communication skills with C-level executives.

VR Video Games

Leading the creative and technical direction of immersive VR projects including 3D modeling, UV mapping, storytelling, dialogue writing, actor scripting, game design

Web Engineering

10+ years of experience in web development and maintaining web applications for SME and startups.

Leading Project Teams

I oversee and collaborate with technical teams on diverse projects, utilizing my expertise in application architectures and back-end concepts to solve complex problems.

Ecommerce

10+ years of experience in ecommerce with Magento and Woo Commerce, capable of managing complex web architectures with ERP, CRM and cutstom made logistic software.

UX Design

6 years Design thinking experience, Google certificate level 1. User-centric approach, lean workshop animation, mockup design.

Front-end expertise

+10 years of experience in front-end development. Skilled in using headless developments, I can supervise front-end integrations in complex environments with last JS frameworks.

SEO

I am responsible for creating and executing a comprehensive SEO strategy for my clients. I have a strong understanding of Google Search Console and PageSpeed Insight to measure results.

Blockchain

Certified blockchain professional, I have developed blockchain products with smart contracts. I recently released a fiat-to-crypto application using the Binance API.

Video Games

I design and develop complete video game experiences, combining 3D modeling (Blender), storytelling, character creation, music, and Unreal Engine development — both as a creator and teacher."

Communication skills

Personal branding

I have developed a training program in personal branding for University of Geneva. In that field, I provide one-to-one coachings in personal branding for adult participants.

Branding

I have expertise in developing cohesive visual styles and branding elements, crafting copy, and overseeing the creation of visual assets like logos.

Trainer & speaker at UNIGE

I have been teaching website creation for several years. I am a regular speaker at public conferences on topics related to digital innovation and emerging technologies at the University of Geneva.

Event coordinator

I have a track record of 5 years in developing successful projects and coordinating international events, with over 40 partnerships in various industries. I have created treasure hunts and I am still innovating in the industry.

Other skills

Trading

I have experience in trading futures contracts and development of algorithms. I have developed a training program that I share on my YouTube channel through recorded live trading sessions.

Pianist & Film music composer

As a pianist with a diploma in music, I have a strong foundation in classical music and have performed in numerous concerts and public performances. My passion for music composition has grown out of my love for the piano and my desire to create film music.

Game development

I have a track record of five years in creating cooperative games with collective intelligence themes for large companies. I am the author of treasure hunts that have been played by several thousands of players across territories covering over 4000 km². Currently, I am excited to be working on a new treasure hunt game based on blockchain and NFTs art

Visual arts

I am responsible for overseeing the visual and creative direction of digital products. I have expertise in developing cohesive visual styles and branding elements, crafting copy, and overseeing the creation of visual assets like logos. I also have strong collaboration skills and can lead design projects to successful completion.

Recent projects

Synepolis is a Virtual Reality game on political rights developed in Unreal Engine. The player embodies a Geneva-based influencer seeking fame, navigating a series of dilemmas and ethical choices. Designed for the State Chancellery of Geneva, the experience promotes civic engagement through immersive storytelling.

State of Geneva - Synepolis VR (2025)

Chancellerie de l'Etat de Genève

Since 2022, I have developed a training program to help students improve their skills in building a public representation of themselves. I am responsible for the module related to personal branding and designing a personal website with WordPress, one of the most widely used solutions in the world.

University of Geneva - Trainer in WordPress (2025)

University of Geneva

Full management of a B2B/B2C Magento e-commerce project with integrated PIM and ERP systems. Led an agile team of 5, coordinated client relations, logistics, and developed a performance-based reward system. Streamlined logistics flows and implemented a sales-based incentive system.

Usines Métallurgiques de Vallorbe - E-commerce Magento (2025)

USINES MÉTALLURGIQUES DE VALLORBE

Conference on May 20, 2025, at UNI3: “What Virtual Reality Teaches Us About Reality.” An immersive journey through reality, illusion, and the virtual, blending philosophy, perception, and technology. Exploring the cognitive and sensory stakes of VR in our relationship to the world.

University of Geneva - Speaker Virtual Reality (2025)

UNI3

Terrain construction is a set of 3 real estate ad sites structured around a robust architecture with nearly 1 million ads. Developed in Laravel and VueJS, with a layer of Nuxt JS and tailwind css.

Terrain Construction - VueJS/Figma (2024)

L'alliance

Complete rebranding and development of a WordPress website using a UX-centered methodology. Designed and delivered an online catalog fully integrated with the company’s PIM system.

Hilderbrand - WordPress (2025)

C-HAFNER & HILDERBRAND – Precious Metal Solutions (Ongoing in 2025)

Resume

Experienced Digital Sales | Certified Blockchain | Game Designer | Certified Project Manager | Web Engineer

Summary

With over a decade of experience in the digital industry, I have excelled in selling and developing digital products for clients. I am currently working on a Virtual Reality project for the State Chancellery of Geneva, aimed at reimagining civic engagement through immersive storytelling.

Having worked in Germany and France, I relocated to Switzerland in 2016. Since then, I have successfully built a strong client base and delivered large-scale digital projects with budgets of up to 250k CHF, managing agile teams of up to five members.

My passion for pedagogy has led to teaching engagements at the University of Geneva, where I share my expertise in web development and digital innovation.

EXPERIENCE

2010 - Current (Paris: 2010-2015, Geneva: from 2016)

Founder Homnibus Design, Independent contractor

Senior Digital Project Leader

WEB Engineering:

Developed 50+ websites and 20+ e-commerce platforms.
Led international development teams with successful project outcomes.
Managed over 8000 hours of web projects as a seasoned senior project manager.
Skilled front-end developer creating user-friendly interfaces.
Implemented UX Design methodologies: mockuping, prototyping, surfacing, workshop animation, lean UX
Proficient in security and server management.
Google certified project manager (2023) and certified UX designer (2022).

Game Design:

Created immersive VR experiences
Developed revenue generation and monetization strategies
Working on an "Easter Egg" video game using UE5 since 2023

Branding & Personal Branding:

Lecturer in personal branding at the University of Geneva.
Personal branding coach with a diverse clientele.
Exceptional public speaking skills.

Education & Coaching:

Lecturer in website creation at UNIGE.
Seasoned coach in personal branding.
Skilled presenter engaging audiences of all sizes.

Blockchain:

Certified Blockchain professional (2019).
Created a voucher system using blockchain in 2023.
Developed a blockchain-based platform for treasure hunts.
Proficient in smart contract implementation.

2005-2010

Independent contractor, Founder of Homnibus

Project Management in Event Communication, France & Germany

Design and organization of business seminars and incentives

Developed a range of cooperative games
Managed a team of 15 individuals for six months, overseeing the coordination of incentives for up to 150 participants
Acted as a liaison between hotels and service managers at the client's office

Events Organization, Franco-German Biosphere Reserve

Designed and executed treasure hunts, distributing 10,000 booklets over a 4000 km² area
Served as a game designer and author of puzzles in two languages (French and German)
Prospected and managed approximately 40 partners and sponsors, including political entities
Undertook responsibilities as a community manager, visual designer, and strategist for website and digital platforms
Acted as a spokesperson for press conferences, local press interviews, and radio appearances

Children's Summer Camps for 7 to 17-year-olds

Conceived and organized a diverse range of ten adventure trips
Recruited and managed teams responsible for children's groups, overseeing up to 20 children and five employees
Implemented effective sales promotion strategies, including tourism initiatives, professional fairs, website optimization, collaboration with travel agencies, and press outreach

2001-2004, Paris

HSBC

Financial Engineer

Financial Engineer for Market and Model Risk Department

Performed calculations for market risks, including Value at Risk and volatilities
Conducted simulations and modeling for backtesting, stress testing, and historical scenarios
Completed the theoretical part of the Specialized Master in Financial Techniques, specializing in Market Finance, at ESSEC in 2004

Education

2001

Pierre & Marie Curie University, Paris

MASTERS IN MANAGEMENT FOR ENGINEERING, Finance section

2000

Gustave Eiffel University, France

MSC in MATERIAL SCIENCE

Specialization in Astrophysics

1999

Gustave Eiffel University, France

LICENCE In PHYSICS AND APPLICATIONS

AREAS OF INTEREST

Enrolled in Binance's online MASTER Web3 & Blockchain program since February 2023
From November 2022: Created "THE WATCHMAKERS," a new game/treasure hunt focused on watchmaking, including the development of NFT characters, character and building design with Midjourney, and game design documentation
Currently composing a personal orchestral score for the game "The Watchmakers"
Amateur pianist with a Certificate of Musical Studies obtained in 1996; manage a YouTube channel providing classical piano tutorials
Received trading training at the Geneva Trade Center in 2021, specializing in strategy creation, backtesting, and developed a training program shared on my YouTube channel
Maintain a regular exercise routine at a local fitness club

Top Skills

International Team supervision

100%

Budgeting

100%

UX Design

90%

Personal branding (teacher)

100%

Project management (7000+ hours)

90%

Pedagogy (coach and teacher)

100%

Game design

80%

Programming

HTML / CSS

100%

JavaScript

100%

Python (teacher in High School)

100%

MySQL (teacher)

90%

PHP

90%

VBA

100%

Technical skills

Front-end development

100%

Blockchain & web3

90%

Cryptography RSA, AES...

90%

Server Management Apache/Linux

80%

Softwares/Frameworks

Wordpress

100%

Magento/Ecommerce

90%

Laravel

80%

Photoshop

100%

Illustrator

100%

Tailwind CSS

100%

Vue JS

40%

Nuxt JS

90%

Sierra Chart

90%

Redbooth/JIRA (project management)

100%

Discord/Midjourney

80%

Certifications

Master Web3 & Blockchain

Binance, Currently, estimated June 2024

Portfolio

My recent works in production

Usines Métallurgiques de Vallorbe – Ecommerce, 2025

C.Hafner & Hilderbrand – Rebranding website, 2025

High School – Computer Science Course, 2024

University of Geneva – Personal branding course, 2025

Mission of the Republic Democratic of Congo / Website, 2023

Ridime – Fiat-to-crypto transactions, 2023

Alexandre Fabretti, Web & VR Digital Project leader

They entrusted me

Technical Expertise

Project management

VR Video Games

Web Engineering

Leading Project Teams

Ecommerce

UX Design

Front-end expertise

SEO

Blockchain

Video Games

Communication skills

Personal branding

Branding

Trainer & speaker at UNIGE

Event coordinator

Other skills

Trading

Pianist & Film music composer

Game development

Visual arts

Recent projects

Resume

Experienced Digital Sales | Certified Blockchain | Game Designer | Certified Project Manager | Web Engineer

Summary

EXPERIENCE

2010 - Current (Paris: 2010-2015, Geneva: from 2016)

Senior Digital Project Leader

2005-2010

Project Management in Event Communication, France & Germany

2001-2004, Paris

Financial Engineer

Education

2001

MASTERS IN MANAGEMENT FOR ENGINEERING, Finance section

2000

MSC in MATERIAL SCIENCE

1999

LICENCE In PHYSICS AND APPLICATIONS

AREAS OF INTEREST

Top Skills

International Team supervision

Budgeting

UX Design

Personal branding (teacher)

Project management (7000+ hours)

Pedagogy (coach and teacher)

Game design

Programming

HTML / CSS

JavaScript

Python (teacher in High School)

MySQL (teacher)

PHP

VBA

Technical skills

Front-end development

Blockchain & web3

Cryptography RSA, AES...

Server Management Apache/Linux

Softwares/Frameworks

Wordpress

Magento/Ecommerce

Laravel

Photoshop

Illustrator

Tailwind CSS

Vue JS

Nuxt JS

Sierra Chart

Redbooth/JIRA (project management)

Discord/Midjourney

Certifications

Blockchain strategist

Google UX Design - Level 1

Google Project Management - Level 1

Google Project Management - Level 2

Google Project Management - Level 5